BOLD AT HEART

Bulova partnership with Apollo

A Legendary Partnership Is Born

Bulova’s collaboration with the Apollo Theater is a celebration of fine watchmaking, famous performances, and a history of firsts in the heart of New York City. For the first time ever, we are partnering with the world-renowned Apollo Theater to create The Apollo timepiece collection – inspired by the iconic institution that is the soul of American music and culture.

BULOVA x APOLLO Special Edition timepieces reflecting the colours, marquis, and spirit of the iconic institution – show stopping style, bold originality, only from Bulova.

Apollo

Apollo Theater

Apollo

Apollo Theater

In celebration of fine watchmaking, famous performances, and a history of firsts, we present the Bulova x Apollo Special Edition timepiece inspired by the legendary Apollo Theater, the soul of American culture. Taking center stage is our new men’s timepiece in silver-tone stainless steel and featuring a black 2-hand dial that showcases the theater’s neon marquee in a subtle print. Bold red accents are infused on the edge-to-edge domed crystal to mimic the famous marquee’s neon lights, and the Apollo logo is depicted on the case back. The colourful theme is also reflected in the unique packaging that captures the spirit of the iconic institution with the marquee image on the exterior and a flocked red interior that evokes the theater’s seats. This collector’s watch also features a sleek link design bracelet with a double-press deployant buckle and water resistance to 30 metres. With a rich history in innovative watchmaking and deep roots in music, Bulova is proud to partner with the world-famous Apollo Theater, where stars are born and legends are made. Experience the showstopping style of this one-of-kind timepiece that will bring music to your ears and a modern elegance to your wrist.

Apollo

Apollo Theater

Apollo

Apollo Theater

In celebration of fine watchmaking, famous performances, and a history of firsts, we present the Bulova x Apollo Special Edition timepiece inspired by the legendary Apollo Theater, the soul of American culture. Taking center stage is our new women’s timepiece in silver-tone stainless steel and featuring a black 2-hand dial that showcases the theater’s neon marquee in a subtle print. Bold red accents are infused on the edge-to-edge domed crystal to mimic the famous marquee’s neon lights, and the Apollo logo is depicted on the case back. The colourful theme is also reflected in the unique packaging that captures the spirit of the iconic institution with the marquee image on the exterior and a flocked red interior that evokes the theater’s seats. This collector’s watch also features a sleek link design bracelet with a double-press deployant buckle and water resistance to 30 metres. With a rich history in innovative watchmaking and deep roots in music, Bulova is proud to partner with the world-famous Apollo Theater, where stars are born and legends are made. Experience the showstopping style of this one-of-kind timepiece that will bring music to your ears and a modern elegance to your wrist.

The Apollo Theater is one of the most culturally significant organizations in the world and a major influencer in the development of multiple American music genres. It has launched some of the most important artists of all time: Ella Fitzgerald, Sarah Vaughan, Billie Holiday, Sammy Davis Jr., James Brown, Gladys Knight, Luther Vandross, D’Angelo, Lauryn Hill, and countless others.